From mailed cash
to AI shoppers.
About 30 years ago I started selling Star Wars cards online. No eBay. No PayPal. Just hopes, dreams and prayers that people would pay. Envelopes of cash showed up in my mailbox every day. My USPS driver must have been a saint.
Now buyer payments are upfront, refunds take one click, and the seller usually eats the loss. Ecommerce is ripe for disruption, and trustworthy sellers and brands deserve better.
In between: 30 years in ecommerce, 15+ on Amazon, about 13 of them in Amazon Advertising. I founded SellerSlice in 2018 and still run it. I've lived most of my life in Clark County, and I live in Camas now.
The timeline.
- ~30 yrs ago
Star Wars cards
First online sales. Buyers mailed cash. Somehow it worked.
- 2004
First ecommerce business
Launched my first real ecommerce business.
- 2015
NetRush
Joined NetRush, an Amazon agency in Vancouver, WA, as Digital Marketing Manager.
- 2017
Director of Digital Marketing
Set the digital marketing strategy at NetRush and oversaw display and programmatic marketing for 40+ premium consumer brands.
- 2018
Founded SellerSlice
An Amazon agency for the bold. Brands of every size, from first launch to Fortune 500 catalogs. Still running it as Founder & President.
- Jan 2026
PGA Show 2026
The United Inventors Association invited me to speak about Amazon on the Inventors & New Products stage in Orlando. I also judged the Product Showdown.
- Oct 2026
Camas Creative Studio
Most of my clients I've never met in person. I built a photo and video studio so I could meet the people I work with, and do more for the community I live in.
- Oct 2026
AI Agents for Sellers
Launched AI Agents for Sellers, a directory of real AI agent use cases for Amazon sellers. Every case links to its source and comes with a prompt you can copy.
Hot takes,
served warm.
- AI search is a new game.You're not trying to rank your brand anymore. You're trying to get AI to cite you. Different game entirely.
- Bots are shoppers now.Your next customer might not be a person. It might be their bot. Write listings that work for both.
- Trust is the moat.Hidden text telling AI agents what to click is the new fake review. The brands that win will be the ones a bot can actually trust.
- It's a listing problem.Most brands don't have a traffic problem. They have a listing problem.
Off the clock.
- Ai nerdI get Ai Anxiety every Friday when I don't know what I'm building this weekend. Really kills the Friday vibe.
- SeahawksBig fan of that defense. Also: set your fantasy lineup and stop checking it. Still working on that one.
- Christian metalDemon Hunter, Wolves at the Gate, Bloodlines. Saw Demon Hunter in Portland. Amazing show.
- Card collectorWhere it all started. I still follow the hobby. Grading needs a reset.
- Dota 2 noobMidas is low key broken in pubs. I'm building a draft-helper app anyway.
- WoW WarlockStill playing. Still a Warlock.
- Tone chaserDialing in amp tones on a Darkglass Anagram. Big Toshiki fan.
- Mars when?Tesla and SpaceX fan. I'm getting old. Also: Kyoto, I miss you.
Saved by Jesus. Married to the best wife of all time. Delivery drivers are the unsung heroes of my life.
Book Jordache
Stage, panel or podcast.
Tell me about the room.